You know what concepts, when combined, make for a fun-sounding candy? Anger and fire! I mean, the consumer's love of rage and destruction is the secret to all sorts of candy successes: Stabbursts, Good'n Pummel, York Resentmint Patties, Whatchamaupyours, Hersey's Disses, Sugar Rabies, Dum-Dums. I could go on.
Nobody eats M & Empathy's. Nobody.
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