When you think about it, the difficulty the USSR had with Communism was that it is an ideology, and as such it wasn’t as easy to sell to the surrounding countries as, say, a particular kind of shampoo. Sure, Soviet Communism as a brand had a striking and easily-identifiable aesthetic, but a clear brand identity can only take one so far. And as logos go, the hammer and sickle always lacked a certain allure to the non-hammering and non-reaping consumer. The USSR needed a little something extra if it hoped to seriously compete in the global marketplace.
Therefore, in my continuing efforts to create advertising for obsolete products, I bring you the next phase in USSR marketing. Less focus on the ideas and all that brainy pish-posh, and greater emphasis on what really speaks to the common man:
Shout out to Michael Cho, whose style I’m ineptly aping in this drawing.
NEXT WEEK: My viral, YouTube-based marketing strategy for the cotton gin. In the meantime, enjoy this fun example of Soviet-era Russian animation, “The Hedgehog in the Fog.”